FIFA Opens Review Into Shakira Lookalike Over Alleged 2026 World Cup Branding Use

Football’s global governing body FIFA is reportedly reviewing the activities of Venezuelan tribute performer Rebeca Maiellano, widely known as “ShakiBecca,” over concerns related to the use of 2026 World Cup-related imagery and branding during her stage performances.

According to reports, the investigation focuses on whether Maiellano may have used protected FIFA visual assets and trademarks without proper authorization. The matter is linked to a performance inspired by “Dai Dai,” a track associated with the upcoming 2026 World Cup promotional campaign, which features international artists Shakira and Burna Boy.

FIFA has not filed any formal legal case at this stage, but the organization is known for maintaining strict control over its intellectual property. Its logos, branding elements, and tournament visuals are tightly regulated due to their global commercial value and licensing agreements.

Rebeca Maiellano has built a long-standing career as a professional Shakira impersonator and has gained a significant international fan base of over 650,000 followers across her platforms. Despite her popularity in tribute performances, reports confirm she does not have any official connection with Shakira’s management team or endorsement from the artist.

The situation has attracted wider public attention because Shakira has previously acknowledged her lookalike in public interactions, which has often led audiences to associate the impersonator more closely with the global superstar. This informal recognition has contributed to renewed debate around the boundaries between tribute performances and official branding usage.

FIFA and intellectual property experts have also reiterated that any commercial or promotional use of World Cup-related content typically requires formal permission. Unauthorized use of such materials can raise legal and regulatory concerns, especially in events as commercially significant as the FIFA World Cup.

As of now, the review remains ongoing, and no penalties or legal actions have been confirmed. The case continues to draw interest due to the intersection of entertainment impersonation culture and strict global sports branding regulations.

Sources
MARCA
HOLA!
The Times of India