Topgolf Expands New Jersey Footprint With Major New Entertainment Venue in Parsippany
Topgolf is set to strengthen its presence in New Jersey with the opening of a new entertainment venue in Parsippany on July 3. The facility will become the company’s third location in the state and introduces a new venue concept that combines upgraded technology, expanded entertainment features, and a more personalized guest experience.
The Parsippany venue is the first Topgolf location to showcase the company’s latest prototype design. A key part of the new concept is the introduction of My Bay, My Way, a feature that allows visitors to customize their experience through the Topgolf mobile app. Guests will be able to order food directly to their playing bay, select television channels, and save game highlights during their visit.
One of the most notable additions at the new venue is the expansion of dedicated game-day suites. While existing locations generally offer only a small number of these spaces, the Parsippany site will feature 24 private suites designed for sports fans and group gatherings. Each suite includes multiple surround-view screens that provide an immersive viewing experience. Reservations for these suites can be made either on-site or through the company’s sales team.
The new entertainment complex will feature 102 outdoor climate-controlled hitting bays spread across three levels. Players can participate in Topgolf’s signature games by aiming at large targets located throughout the outfield. During gameplay, Toptracer technology tracks every shot and provides real-time data on distance, ball flight, and accuracy, creating an interactive experience for players of all skill levels.
Beyond golf, the venue is designed to serve as a comprehensive entertainment destination. Visitors will have access to a rooftop terrace, outdoor gathering areas, yard games, and an arcade featuring 20 games. The location will also include a full-service restaurant and bar, private event spaces, and more than 250 television screens throughout the facility.
According to Topgolf Chief Executive Officer David McKillips, the company sees the Parsippany opening as an important step in its continued growth across New Jersey. He said the new concept expands both the entertainment offerings and technology-driven personalization features available to guests while creating an environment that welcomes people of all ages and experience levels.
To celebrate the grand opening, the company is launching several promotional offers. One visitor who books and completes a reservation between July 3 and July 17 will be selected to receive a year of free gameplay. In addition, the first 100 guests who visit on opening day will receive a $50 gift card provided through a partnership with Honda and Acura.
The new venue is located at 1269 Route 46 in Parsippany and is expected to create between 350 and 400 jobs. The opening adds to Topgolf’s existing New Jersey locations in Edison and Mount Laurel and increases the company’s nationwide venue count to 102.
With its expanded entertainment options, advanced technology features, and large-scale social spaces, the Parsippany location represents one of Topgolf’s most ambitious projects in New Jersey to date. Company officials expect the venue to attract golfers, sports fans, families, and groups looking for a modern entertainment experience under one roof.
Sources
Topgolf Official Announcement
Topgolf Corporate Communications
Statements from Topgolf CEO David McKillips
Information provided by Topgolf regarding the Parsippany venue opening and grand opening promotions.
