$37 Million Industrial Outdoor Storage Deal Highlights Strong Demand in South Plainfield, N.J.
A 7.81-acre industrial outdoor storage (IOS) property in South Plainfield, New Jersey has been sold for $37 million, signaling continued strong investor interest in well-located industrial assets across the region. The transaction reflects how limited availability of quality logistics and storage sites is driving competition among buyers in one of the most active industrial markets in the United States.
The property, located at 200 St. Nicholas Avenue, includes two industrial buildings totaling 30,069 square feet. Along with the built structures, the site’s large outdoor storage capacity made it especially attractive for logistics-focused investors looking for flexible and functional industrial space.
The deal was brokered by NAI James E. Hanson’s Institutional Services Group, with senior managing directors Jordan Avanzato and Christopher D. Todd, along with managing director William Ericksen, representing the buyer in the transaction.
The buyer, Ridgecut Road, acquired the property from JESCO Equipment. Ridgecut Road is a relatively new investment firm founded in 2021, focusing on owning and operating low-coverage industrial assets, particularly industrial outdoor storage facilities and the development of warehouse, distribution, and logistics properties across New York and New Jersey. At the time of closing, JESCO Equipment entered into a short-term license agreement to continue limited use of the property.
JESCO Equipment operates as an authorized John Deere Construction & Forestry Equipment dealer serving multiple regions including New Jersey, New York, Delaware, and the Hudson Valley. Their presence at the site reflects the property’s industrial utility and strategic importance for equipment-related operations.
Market experts involved in the transaction emphasized that industrial outdoor storage continues to play a critical role in supporting logistics and distribution networks. These types of sites are increasingly valued for their ability to support equipment staging, transportation operations, and supply chain efficiency in densely populated areas.
According to the brokerage team, the combination of strong location, operational flexibility, and long-term development potential made the property a highly competitive acquisition. They also noted that New Jersey’s limited supply of suitable industrial sites continues to push investor demand higher, especially for assets that offer both functional outdoor space and future redevelopment possibilities.
This sale further highlights the ongoing strength of the industrial real estate sector in New Jersey, where investor interest remains high despite market constraints. With e-commerce growth and logistics expansion continuing to shape demand, properties like this remain in short supply and high demand, contributing to rising transaction values across the region.
Sources:
NAI James E. Hanson transaction announcement
Buyer and seller company information (Ridgecut Road, JESCO Equipment)
Broker statements from Institutional Services Group representatives
