Texas Roadhouse Eyes Marlton, New Jersey for Newest Steakhouse Venture

Texas Roadhouse will open in Marlton, New Jersey, representing a major addition to Burlington County’s food landscape. Greentree Square shopping center’s former TGI Fridays facility at 970 Route 73 will house the restaurant business. TGI Fridays closed the building earlier this year, leaving a large footprint for change.

Workers are renovating the ancient building to match Texas Roadhouse’s decor. Observers say the tower entrance will be kept while inside and exterior arrangements are changed for the new idea. Local media calls the renovation a “conversion” rather than a demolition, although major changes are underway. Despite significant work, no opening date has been declared.

The Marlton site will offer Texas Roadhouse’s signature boneless Buffalo wings, grilled shrimp appetizers, rattlesnake bites, potato skins, and Cactus Blossom. Locals wanting a daring new steakhouse may choose this chain for its hearty, casual eating and Southwestern flair.

More than a real estate acquisition, this move signals Texas Roadhouse’s planned growth into areas with fewer dining options. The brand is positioning itself to attract foot traffic in a busy shopping location by replacing TGI Fridays in Marlton. The makeover also shows how restaurant companies repurpose local monuments to decrease setup costs and local acceptability.

As the restaurant grows in Marlton, franchise watchers and local diners await the great debut. With construction underway and the brand’s menu concept ready, the new Texas Roadhouse will become a regional eating staple.

Sources
Courier Post / Local news reports
42Freeway local community coverage
Yahoo News 
Wikipedia