California Burger Favorite Expands New Jersey Footprint With New Clifton Opening

The West Coast burger chain opened in Clifton this week. The 50-year-old California-based Habit Burger & Grill opens its 17th New Jersey location on Wednesday and plans two more.

The new restaurant on Clifton’s Route 3 West, noted for traffic, diversity, and local dining. Leadership chose Clifton because the company will start in casual-dining fresh-food areas. The chain’s culinary leadership sees New Jersey as an expansion opportunity since customers like its made-to-order menu.

New Jersey-based Habit Burger & Grill wants more than Clifton. Englewood, North Jersey will get the brand in early February. Its outstanding location will draw residents and tourists to that establishment. Unknown debut date and location, a third Woodbridge plant is planned.

Habit Burger & Grill, north-south NJ. Paramus, Union, Wayne, Fair Lawn. This massive presence shows how quickly the brand has grown in the state’s competitive fast-casual dining sector.

Santa Barbara’s Habit Burger & Grill started open-flame chargrilled burgers in 1969. High-heat grilling adds flavor and smoke, says the company. Unlike fast-food chains, it processes orders quickly to maintain freshness.

Hamburgers, chargrilled chicken, tuna sandwiches, fresh salads with hot grilled protein, sides, and hand-spun milkshakes are available. Management claims this diversity—from families to professionals to diners with different tastes—helps the restaurant stand out in a saturated industry.

Researchers say New Jersey’s dense population and fast-casual demand benefit regional and national restaurants. Major routes like the new Clifton restaurant draw commuters and locals.

New Habit opens in Clifton and two NJ locations. Many residents can now enjoy trendy California food.

Sources:
Habit Burger & Grill (Company Information)
New Jersey Business and Retail Development Reports
Public Statements from Habit Burger & Grill Culinary Leadership