What to Expect This October: Amazon’s Prime Big Deal Days Set to Rock Holiday Shopping Trends
Amazon has announced Prime Big Deal Days for October 7-8, 2025. Experts suggest this little Prime Day event may predict holiday spending once the autumn sale period returns. Prime members may get drastically discounted gadgets, home products, apparel, subscriptions, and more during these two days.
More than just deals, Amazon’s October event is become a barometer for consumer sentiment before the holidays. To compete with 20–65% discounts, Target and Walmart are running sales promotions. How customers react during these two days may indicate how intense reductions and demand will be on Black Friday, analysts say.
Amazon has often offered October offers on smart home equipment, culinary appliances, and trendy devices. Early signs suggest Amazon is investing heavily on Apple gear this year. Four-packs of AirTags, AirPods, and Apple Watches should sell quickly online. Amazon’s Fire TV sticks, Echo devices, and tablets may also be discounted, with certain models expected to drop below $20.
Home appliances should be popular. Big layoffs are expected for Dyson, Shark, Ninja, and Blackstone. Robot vacuums, culinary tools, and outdoor griddles may be discounted. Once the sale begins, nugget ice makers and slushie machines may sell out rapidly due to hefty discounts.
Amazon discounts more than just physical things. Subscription deals like three free months of Kindle Unlimited and substantial Audible discounts are becoming popular. Subscription deals add depth to the sale event and may attract digital service users.
The event lasts 48 hours, so shoppers delay risk missing out. Amazon will increase urgency with flash sales and shifting offers every few minutes. To increase chances of success, shoppers should add goods to their wish lists, enable deal notifications, and act quickly when the sale becomes live.
The October Prime Big Deal Days event changes how retailers approach holiday sales. Amazon and others are selling heavy offers earlier rather than saving them for November. This may change inventory and pricing strategies for brands. If consumer demand is robust, we may see more large discounts earlier next year and an expectation that the “big deals” start closer to Halloween than Thanksgiving.
Prime Big Deal Days 2025 must be considered for smart devices, kitchenware, and subscriptions. Expect aggressive pricing and quick sales. October 7-8 could change how you shop this season since this deal is about consumer behavior as much as pricing.
Sources
NBC News (Prime Big Deal Days predictions)
People (vacuums deals up to 73 % off)
ABC News (40 % off deals on tech, home, beauty)
Barron’s (Prime Big Deal as holiday demand test)
Decider / New York Post (Kindle Unlimited, Audible offers)
Android Central (Android and Amazon device discount forecasts)
