New Jersey Takes Action Against Uber Over Alleged Misleading Subscription Practices
New Jersey joined 21 other states in suing Uber for deceptive tactics in its Uber One subscription program. This lawsuit follows a Federal Trade Commission case filed earlier this year in the Northern District of California.
The lawsuit says that Uber has made it extremely difficult for Uber One subscribers to cancel, despite its promise to “cancel anytime” without fees. Consumers trying to cancel their subscriptions typically have trouble navigating many screens and repeated prompts and must contact customer service.
Customers who contact Uber’s support team can wait hours or even a day for cancellation requests to be handled. The lawsuit alleges that users were charged for future membership terms, demonstrating misleading and unfair business practices.
Unauthorized charges, such as billing before free trials or enrolling without consent, are also raised in the case. The lawsuit claims such activities violate state and federal consumer protection laws.
Subscription services should be transparent and not make canceling difficult, according to New Jersey Attorney General Matthew Platkin. He warned that subscription services, while convenient and cost-saving, should not burden users financially.
The complaint demands repayment for subscribers, financial penalties, legal fees, and an injunction to stop deception. New Jersey consumers with Uber One difficulties should file complaints with the Division of Consumer Affairs.
This legal action shows that US regulators and consumers are demanding clearer standards and greater accountability from subscription-based businesses. This case could change how subscription services operate and cancel nationwide.
Sources:
New Jersey Attorney General’s Office
Federal Trade Commission
