Historic Waterfront Venue at the Jersey Shore Featuring Giant Lobster Sign Hits Market for Around $7 Million
One of the Jersey Shore’s most iconic entertainment and dining venues is for sale at just under $7 million in Sea Isle City. In Fish Alley, the restaurant, building, liquor license, and red lobster sign are owned.
A seafood restaurant opened on the beach in 1970. Locals and visitors used it as a full-scale pub and live entertainment venue for decades. Beachgoers must visit for its live music, waterfront access, and lively atmosphere.
The facility’s 2006 owner is retiring and listing it. He slowed down and let a new owner continue the restaurant’s history after nearly two decades.
It offers several bars and spacious bay-view dining areas on two floors. Private events, banquets, and concerts have been held on the upper level, while the bottom floor hosts several full-service bars and eateries. Summertime crowds enjoy outdoor bars. Boat slips are rare at Jersey Shore restaurants, but this quaint establishment has them.
Sales include kitchen equipment, dining furnishings, bar fixtures, and more. The land’s business and residential zone allows redevelopment. A new owner might run the iconic restaurant or convert part of it into mixed-use homes and retail.
Local realtors consider such listings unusual. A waterfront entertainment venue with a long history and liquor license is rare, especially when combined. This turnkey opportunity lets investors and entrepreneurs own Jersey Shore hospitality history.
The restaurant is operating, but the owner wants a seamless sale. By ensuring smooth operations during the transition, the business may maintain its longtime customers.
The listing reflects Jersey Shore hospitality market changes after the transaction. As tourism and development expand, investors seeking heritage and modern amenities are choosing riverfront properties with great access and historic appeal. The chance to own a Sea Isle City restaurant and narrative is rare and important.
Sources:
NJ.com, Philadelphia Inquirer, PhillyVoice, Long & Foster Real Estate
