Charming 1950s-Style North Wildwood Ice Cream Landmark Hits the Market After Two Decades

For nearly 20 years, Jersey Shore summers have included North Wildwood ice cream. The unique jewel with vibrant retro colors, vintage flare, and car-style booths is for sale. Next owner can continue legacy.

Paul and Lori Russo sold his New Jersey Avenue ice cream shop after 24 years. Customers who appreciate the experience as much as the ice cream have long been drawn to the 1950s decor and hilarious Doo-Wop idea. Patrons say the decor evokes vintage restaurants and American automobile culture, making it feel like a time capsule.

The 1111 New Jersey Avenue property costs $2,425,000. The famous shop’s neon decorations, vintage memorabilia, and colorful car-shaped booths are for sale. For years, families have came for frozen sweets and coastline photos.

The owners claimed they won’t quit despite splitting the transaction. The Russos will reopen the shop next winter if no buyer is found. That person should respect the business’s spirit and make it enjoyable for the community and seasonal visitors who look forward to it each year.

They also announced 2026 season plans, pledging no abrupt ending. It thanked the generations of families who kept the shop going and hoped a new owner would too.

The news is crucial for North Wildwood residents and visitors. Car-themed seating and bright décor make this retro confectionery shop a Jersey Shore favorite. Before selling, it symbolizes the coast’s nostalgia, family-friendly activities, and local businesses that make summers great.

Sources
Cool Scoops Owners
Property Listing Information