Bath & Body Works Reintroduces Popular Disney Princess Fragrance Line With New Scents and Expanded Collection
A client favorite, Bath & Body Works’ Disney Princess fragrance collection, has returned with more products and new scents. Featuring famous Disney characters with signature fragrance blends for everyday usage, the collection returned after a great consumer response earlier this year.
The Disney Princess Collection debuted in February 2025. This inaugural release has six scents inspired by Cinderella, Tiana, Belle, Ariel, Moana, and Jasmine. The company’s current statement says the revamped collection builds on that success by adding five new fragrances and bringing back two classic smells.
Stores and online retailers began selling the refreshed collection on Friday. The assortment has 92 items. Customers can get body wash, exquisite fragrance mist, three-wick candles, and decorative accessories. This wide range of products illustrates Bath & Body Works’ aim of turning character-inspired perfumes into lifestyle collections.
The last five scents are inspired by more Disney Princesses. Aurora’s aroma is floral and gourmand with rose petals and sandalwood. The scent has a faint sheen to make it sparkly. The Mulan scent features magnolia bloom and apricot. The Rapunzel blend includes flowers, nectar, and golden musk. Snow White’s smell is apple-like. The new scent, “Life’s a Fairytale,” is sweet and balanced with berry and floral notes.
Two original launch scents have reappeared along with the new ones. Belle smells like rose petals, buttercup, and fluffy vanilla. Tiana’s aroma comprises water lily, amber, and fruity and flowery notes. Their reintroduction indicates market desire for character-inspired blends.
Products in the collection vary in price. Small hand sanitizers cost $1.95. High-end Castle Candle pedestals cost $125. Body mist costs $18.95 before taxes for an eight-ounce bottle. These prices place the collection within the company’s regular range while offering collectors and gift purchasers inexpensive and premium decorative pieces.
Beyond body care, the range includes themed accessories. The “Life’s a Fairytale” souvenir music box and Mulan-themed Wallflower diffuser are examples. Bath & Body Works hopes to attract scent buyers and Disney lovers interested in display pieces with utilitarian and collectible goods.
Liz Shortreed, senior vice president of Disney Consumer Products, called Disney Princess a global brand with timeless stories, familiar characters, and values that resonate across generations. She said the cooperation captures each princess’s essence in fragrance and design elements fans can use daily.
The Disney Princess fragrance collection’s reintroduction shows how brand relationships impact beauty and personal care. Character storytelling and smell design help Bath & Body Works portray the line as more than a novelty launch. Instead, the corporation is promoting it as a selected, extended lineup to attract existing consumers and new shoppers seeking themed products.
Disney-inspired fragrances and accessories are again available nationwide and online. This relaunch shows consumer interest in nostalgic, storytelling, and daily products as themed collaborations remain popular in retail.
Sources
Bath & Body Works official statement
Statement from Liz Shortreed, Senior Vice President, Disney Consumer Products
