$10 Million Gift to Rowan University Aims to Tackle Growing Financial Planning Workforce Gap
A major investment in higher education is set to reshape how future financial professionals are trained in New Jersey, as Rowan University announces plans to launch a new academic program focused on financial planning. The initiative comes after the university secured a $10 million commitment from Edelman Financial Engines, a well-established financial planning and investment advisory firm in the United States.
University officials confirmed that the funding will support the creation of a new School of Financial Planning within the William G. Rohrer College of Business. The program is expected to begin offering classes as early as the fall 2026 semester, marking a significant step toward addressing a well-known shortage of professionals in the financial planning industry.
The contribution comes from a company with deep ties to the university. Ric Edelman, a graduate of Rowan’s class of 1980, and Jean Edelman, who graduated in 1981, co-founded the firm more than four decades ago. Their continued connection to the institution reflects a long-term commitment to education and workforce development.
According to the university, the new school will focus on preparing students for careers in financial planning, a field currently facing a significant talent gap. By introducing specialized education and training at the undergraduate and potentially graduate levels, the program aims to equip students with practical knowledge and skills needed to enter the workforce confidently.
The move also highlights a broader trend in higher education, where universities are increasingly aligning academic programs with real-world industry demands. In this case, the collaboration between academia and a leading financial firm is designed to create a direct pathway from classroom learning to professional careers.
Officials believe that the School of Financial Planning will not only benefit students but also contribute to the financial services industry by helping meet the rising demand for qualified professionals. With the support of a major financial firm and experienced founders who understand the industry’s needs, the program is expected to offer relevant, career-focused education.
The announcement reflects a strategic effort by Rowan University to expand its business education offerings while responding to workforce shortages in critical sectors. As the fall 2026 launch approaches, the university is expected to continue developing curriculum and resources that align with evolving industry standards.
Sources
Rowan University official announcement
Edelman Financial Engines official information
