Atlantic City Prepares for New York Casinos, Betting on Its Unique Edge
Three proposed proposed York City casino resorts may threaten Atlantic City’s lively boardwalk and packed casinos. New York wants full-scale gambling in the Bronx and Queens, altering gaming.
New casinos should be resort-style like Atlantic City. Hard Rock near Citi Field, Resorts World at Aqueduct Racetrack, and Bally’s Ferry Point golf club in the Bronx are planned. Hard Rock and Bally’s Atlantic City casinos may impact marketing and loyalty. Since the state relies on gambling revenue, the new York gambling Commission may approve these licenses by year’s end.
New Jersey officials applauded Manhattan’s casino exemption, but casinos in the other boroughs will affect Atlantic City’s tourism and revenue. Local analysts expect market conditions to change, but the immediate impact may be difficult. Jane Bokunewicz, director of Stockton University’s Lloyd D. Levenson Institute of Gaming, Hospitality, and Tourism, said Atlantic City operators may see short-term revenue swings but can improve if New York’s casinos lose their uniqueness.
Over $1 billion has been spent on city casino improvements and expansions. Atlantic City is a year-round tourist attraction because to diversifying and improving activities beyond casinos. Casino Association of New Jersey president Mark Giannantonio claimed the business employs tens of thousands and attracts tourists. He stressed government-community cooperation to safeguard Atlantic City’s investments and revival.
Although investments, the Northeast is becoming more competitive. Pennsylvania, Delaware, Connecticut, and New York have slots that compete with Atlantic City. To maintain market share, smaller or financially weaker casinos must strengthen regional visitor strategies. Industry analysts anticipate New York expansion potential. Common loyalty schemes with national and international New York visitors may benefit regional Atlantic City visitors.
New Jersey authorities believe casino approvals help them. State Senator Paul Sarlo called bypassing Manhattan locations a “huge win” to avoid unwanted competition from New York City. Atlantic City’s coastline, boardwalk, and entertainment are hard to match. To make the city desirable, Governor Phil Murphy stresses infrastructure, public safety, and boardwalk reconstruction.
Atlantic City’s leadership is competing with its strengths and sustained reinvestment despite rising operational expenses and mixed profitability despite record gaming revenues. Atlantic City will have time to respond and strengthen its regional gaming and tourism market position once several New York casinos open in 2030.
Sources:
Stockton University Lloyd D. Levenson Gaming, Hospitality, and Tourism Institute
Casino Association of New Jersey
New York Gaming Commission
NJ Governor’s Office and Senate Budget Committee statements
